Dan Winikur

Why should your business go hybrid? Music producer Timbaland, chef Anne Burrell, racing champion Jamie Chadwick, and hall of fame football player/coach Mike Singletary explain.

Completed at Ogilvy New York for IBM

Global ECD: Jeff Curry

ECD: Jon Wagner

CD: Will Montgomery, Martha West

ACD: Ryan Quigley

Director: Paul Hunter

Producer: Joe Maire

Editor: Ben Suenaga

Production : PrettyBird, Friendshop, Hogarth.

This year, the stadium was empty of spectators, but the audience was larger than ever. We created a tongue-in-cheek campaign celebrating how IBM tech brings fans closer than ever to the US Open, even when we’re all stuck at home.

In addition to TV we also created an animated OOH campaign that spoke to bringing the US Open home.

Completed at Ogilvy New York for IBM

ECD: Jeff Curry

GCD: Dinesh Kapoor

ACD: Ryan Quigley

Jr. Art Director: Parker Lee

Jr. Copywriter: Eric Yoon

Director: Terri Timely

Producer: Sarah Pascale

Editor: Ben Suenaga

Production: Park Pictures, Friendshop, Hogarth.

Question: How can IBM explain their tech to a new audience?

Answer: Remove it completely.

Introducing Techless, a new reality/docu-series from IBM where YouTube influencers have to complete seemingly simple tasks without any tech that is currently used or invented by IBM.

YouTube tech influencer Sara Dietschy attempts to find a famous ramen shop in Tokyo, and popular youtube chef Mike Greenfield tries to cook a meal for three foodies without the help of any IBM technology.

Hosted by quirky British comedian James Veitch and distributed through all the influencer’s social channels, Techless was a first of its kind and a blast to make.

www.ibm.com/techless

Created at Ogilvy New York

ECDs: Jeff Curry, Dustin Duke

Associate Creative Director: Ryan Quigley

Producer: Meg Dibley

Director: Jedd Thomas

Production: Merman

People who play Fantasy Football understand the feeling of indecision and anxiety when drafting players for their lineup. There never seems to be enough time to read through player stats to make the most informed choices. Enter IBM Watson to the rescue. To announce the integration of AI into ESPN’s Fantasy Football app, we created a humorous campaign demonstrating how IBM is solving the much maligned problem of #Fantasy Football Face.

The pieces launched on social and aired in TV spots on ESPN.

ECDs: Jon Wagner + Dustin Duke

Jr. Copywriter - Kelly Garcia

Jr. Art Director - Richie Aguilar

Director: Rick Lemoine

Production Company: Moxie Pictures

Producer: Eric Soloway

With over 1000 hours of new music uploaded daily, finding new talent in the sea of the internet gets harder for people like music producer Alex da Kid.

We partnered with Alex to reinvent the process of artist discovery. We designed a revolutionary new tool, powered by Watson Artificial Intelligence, that was built to understand what qualities he was looking for in an artist. The tool made it possible to enter the mind of a legendary music producer while searching through two million artists on Spotify, thousands of sub genres, artist personalities, and music blogs. In the end, the perfect artist was discovered for the hit song, “Go”.

Imagine you're watching the Daytona 500 and right after Denny Hamlin rides under the checkered flag to victory, the TV announcer says you can instantly win the flag if you're the first to tweet a long hashtag. That's exactly what we did in the first ever Hashtag 500. We launched a different Twitter race every 20 laps, and let hundreds of thousands of fans race for a piece of Daytona. 

I wrote scripts, scores of super long hashtags and hundreds of tweets.

AWARDS: Cannes Lions Bronze (Direct), Cannes Lions Silver (Entertainment), Clio Sports Silver (Integrated), Clio Sports Silver (Social) , Twitter Awards Gold (Live category)

Group Creative Directors: David Yankelewitz, Aaron Mosher

Art Director: Andrew Miller

Producers: Sarissa Karnbach, Danielle Russo

Our social campaign stopped people's feeds with dynamic animations, reminding folks that there are many ways to say 'Money' and even more ways to get business done with American Express.

Part of the "Perrier Extraordinaire" campaign, we were tasked with launching Perrier Flavors in the US. The idea was based on the notion that cracking open a can of fruit flavored Perrier can inspire the extraordinary.  So we decided to partner with extraordinary talents, like street artist AKA Corleone, to see what happens when extraordinary bubbles and flavor combine with extraordinary talent.

Running during March Madness, this eccentric Coke Zero campaign focused on the moment early on in the tournament, when most realize that their brackets are busted.  The series of videos starred ESPN’s Kenny Smith and featured objects comically made from busted brackets. We’re all for recycling, right?  

Art Director: Belén M. Márquez

Group Creative Directors: Dave Yankelewitz and Aaron Mosher

Lifeline is a 30-minute psychological thriller that served as a subtle product demo for Qualcomm's Snapdragon mobile processor. The film is a perfect example of disruptive content. Competitors tout specs, speeds and features, but we demonstrated them in a natural way.

The film was written and directed by Oscar-winner Armando Bo and starred Olivia Munn and Wang Leehom, one of China's biggest pop stars.  I was fortunate to be involved in writing social copy and tweets from different character's perspectives.

The film now has over 100 millions views globally and was a unique way to get people interested in a phone's processor.

PRESS: Creativity, Fast Company, NYTimes, PSFK, SHOOT, Ads of the World, Coloribus, Advertolog

AWARDS: Grand Prix at Spikes Asia

LIA Awards: Silver in Branded Content, Bronze in Scripted Short Film

COPD (Chronic Obstructive Pulmonary Disease) is the third largest killer in America behind Cancer and Heart Disease, but hardly anyone talks about it. It affects 24 million people, doesn’t have a cure, and makes sufferers feel like they’re breathing through a straw.

Leonard Nimoy died of COPD in 2015, and devoted the last year of his life to raising awareness for the disease. For World COPD Day 2016, we worked with some of his celebrity friends and the internet at large to help complete Leonard's final mission: raising awareness for COPD.

Creative Director: David Yankelewitz

ACD: Nicole James

Art Director: Andrew Miller

Copywriters: Tim Steifler, Pete Nordstrom + myself

Client: Tide

Agency: Saatchi NY

Art Director: Hailey Boerema

Creative Directors: Lauren Varvara + Adrian Chan

I had the pleasure of producing an online viral campaign for AXE body spray that featured a goldfish inductee from the Guinness Book of World records. The resulting video quickly circulated through YouTube and went on to make both the shortlist at Cannes and the book of the Design and Art Director's Club in London.

Production Company: Rabbit Content 

Director: Brent Harris

I served as the segment producer for an hour long documentary celebrating the film Fast Times at Ridgemont High.  

Any program that involves an in depth interview with Judge Reinhold is a project I'm proud to be associated with.

Running Joke is a webseries I created and hosted that features up and coming comedians telling jokes while in motion.  Many of these comedians now have half hour specials and blossoming careers.  

I was a Producer on a six part series about the history of humanity and food. Small subject, right? I directed segments, supervised edits, and did deep research for scripting. There were over 80 interviewees for the series, including:  Marcus Samuelsson, Rachael Ray, Chef Morimoto, Michael Pollan and Dan Barber.

2015 Webby Award for Best Use of Animation or Motion Graphics

http://www.natgeoeat.com/

I was one of two producers in the field for the award winning Showtime documentary the Real L Word Mississippi - Hate the Sin. Traveling back and forth to Mississippi and getting to know these brave women was an honor. I learned much from the Oscar nominated director Lauren Lazin. 

Winner of the 2015 GLAAD Award for Documentary. 

I was a Producer/Shooter on the first season of Animal Planet's Call of the Wildman, which introduced Turtleman to the world. His quirky animal adventures quickly captured the hearts and minds of millions, becoming Animal Planet's number one show. I directed talent, wrote story beats, and filmed with the secondary
camera unit.

Jay Leno was fan as well, having Turtleman on The Tonight Show multiple times.

I never expected to be talking to astronauts, but that's what my job entailed while Series Researcher for the Science Channel's Secret Space Escapes. I built out research and story ideas for each episode and facilitated communication with Russia for on the ground interviews with cosmonauts.  I also had the pleasure of meeting the astronaut and cosmic rocker Chris Hadfield. 

Finalist for the 2016 CINE Award in Nonfiction Content