When Dan Winikur was five years old, he would dig up rocks in his backyard. To many, these were just ordinary rocks, but Dan broke them open, revealing quartz crystal and geodes inside. He sold these rocks to local parents, who were impressed that little Dan had found something special in the commonplace.  Years later, he’s still mining for gems. From a career of producing television to award-winning copywriting, Dan is always on the lookout for the potential that shines beneath the surface.

Dan’s first business card Dan at the height of his rock empire Location scouting a volcano at 18,000 ft